Train Smarter
Receive competitor-level programming from experienced coaches.
Push Harder
Break through personal plateaus to reach new and greater heights as a competitive athlete.
Go Farther
Keep climbing to discover the best version of yourself both inside and outside the gym.
Don’t Settle for Plateaus. You’re Built for the Climb.
Your grit and discipline have already pushed you beyond the ordinary — breaking barriers that most wouldn't even touch.
Now you’re ready for the next level. Maybe you've…
- DIY'd your programming, but don't know if you're on the right track
- Tried one-size-fits-all programming and found it frustratingly generic
You need some guidance — ideally, without breaking the bank.
Competitor Level Programming Delivered to Your Inbox
You put in the work. We'll provide the plan.
60-90 Minute Programs 3x/Week
Whether you want to compete at the semi-final level or higher, or you’re just entering the world of competitive training, our competitor's track will meet you where you are and take you to the next level.
Access to Sports Psychologist
When you sign up, you’ll receive discounted access to our sports psychologist to help you improve your mental game and maximize your physical performance.
Apex Basecamp
Soon we'll be rolling out an online community “watering hole” giving athletes access to both coaches and our Apex Athlete Community where you’ll be able to share and compare scores and discuss all things Peak.
Your Guides on the Journey
Apex Performance Collective is a collection of minds dedicated to creating the complete athlete experience.
Our founders, Gordon Lake and Justin Bell, are both Level 2 coaches with over 40 combined years of strength and conditioning experience and the rare distinction of working with semi-finalist CrossFit athletes.
Together with their team, Gordon and Justin design and deliver the programming you need to reach your highest potential or to compete at the next level.
What You'll Experience
Reaching your apex is about the peak and the climb.
Clarity
You'll feel confident about your progress and direction as you follow competitive workout plans designed by experienced coaches.
Progress
You'll push past plateaus, overcome stubborn weaknesses, and see growth you couldn't achieve before.
Support
You'll have a community in your corner — seasoned coaches, a sports psychologist, and our growing community of athletes.
A Map to the Summit
Reaching your full potential is hard enough; it shouldn’t have to be complicated too.
1. Apply
Click the button below to apply to Apex Performance Collective.
2. Consult
Have a phone call with one of our coaches.
3. Climb
Stick to the program, control the controllables, and achieve excellence in fitness and life.
Apex Training Camps
Whether you want to get a taste of competitor track training or you’re looking to level up your peak performance skills, our elite training camps are an intense and fun jumpstart to your journey.
Training Camps give you the opportunity to train in a CrossFit affiliate with avid athletes and experienced coaches — Gordon Lake and Justin Bell. This elite camp experience also provides you with…
- 2-3 workouts/day, including both individual & team pieces
- One-on-One Instruction & Coaching
- Skillwork Clinics
- Athlete Development Sessions led by Gordon and Justin
- Mental Agility Training by Board Certified Sports Psychologist
- Advanced Athlete Nutrition Education
- Media and Marketing Team Onsite
STAY CLOSE; MORE TO COME…